Many times we hear the question why and we do not realize how much it really means. When we focus on looking for the why, we find the mission or purpose with which things have been done and we can identify and believe in them. In the TED video, Simon Sinek talks to us about the Apple company and why a simple technology company has had great success. This company focuses on the why and this has led them to be a worldwide chain.
Watching this video makes me think about why I chose the topic for my innovative project. I understand that if I share why I came to this topic and my beliefs in it, I can appeal to the conscience and hearts of the people necessary to carry it out. By being able to identify your beliefs and the reason for things, it is easier to reach people and appeal to their own beliefs and thoughts since you present a clear idea, which leads them to be able to identify themselves better when supporting a project or proposal.
Sinek, S. (2009). Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound. YouTube. https://www.youtube.com/watch?v=u4ZoJKF_VuA&t=527s
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